Parking Lot APP CEO Ronald Yu (second from left)
I recently attended a conference in Taipei at which the CEO of parking app 「停車大聲公」 (ParkingLotApp) Roland Yu (余致緯) described his company’s transition from a mobile-based valet parking application to an app that provides information to drivers on cheap and convenient parking spots near their destination where they can park themselves, allowing them to pre-book times and check availability. It was an interesting question and answer session and I’ll go into it in more depth in the IP Observer later this month.
What interested me in terms of language, however, was that although his app bears the word 「停車」 (ting2che1), meaning “to park”, Ronald kept using the word “pa車” during his speech.
During his brief introduction to his business, he mentioned that he’d written an article online detailing his company’s transition. On inspection of this, I found that he’s used the term 「泊車」, which although looks temptingly like 「怕」 is pronounced “bo2che1”. So why was he pronouncing it “pa”?