You might have noticed an uptick in 7-11 attendants asking you if you’re a member in Taiwan. This is because the chain of stores has expanded it’s app membership from just iCash card holders to everyone (copying the success of FamilyMart).

By purchasing things at 7-11 you can save points which you can use for a variety of offers and to exchange for goods, but more interestingly, you can tie the points to your Books.com.tw account and get cash off book orders.

Registering for the app

You’ve probably already been cajoled by a hard-working 7-11 clerk into providing your phone number at the cash register. In this case, you’ve probably already been unknowingly been collecting points.

When you log into the app, you’ll be asked to register by filling in your mobile phone number (會員帳號-> 請輪入行動電話) and creating a password (請設定密碼&再次確認密碼). They will send a text to your mobile, for you to confirm your ownership of the phone number. The process is pretty simple and they let you fill in your personal details later, to login, you just enter your phone number, your password (密碼) and a captcha code, as below: