Just as in English advertising you’ll see some letters substituted with images, the same happens in Chinese, and you’ll often see parts of characters replaced. I’ve captured a few examples below, but let me know if you spot any yourself!

In what we’ll call questionable taste. A kid with an open mouth takes the place of the 「口」 component of 「吃」 in this sign (and yes, 吃 has most if not all of the connotations of the word “eat” in English). It reads 「吃我 早午餐」 (Eat Me – Brunch).

This congee shop has creatively substituted the central 「米」 component of 「粥」 for a stack of steaming bowls of congee.